has been for sale for some time, as you have seen. The maintenance and ongoing development to keep our non-profit and idealistic platform for contemporary art running and safe from hackers etc. costs money that is no longer there. Because of small investments that are necessary now and the running costs, we will have to shut down with a heavy heart at the beginning of summer on June 21.
Re- Branding With(in) Flatiron is the CorpusCollective's approach to the idea of pre-interpreting and pre-constructing the Brand Identity of the people of these United States of America. A protest is staged in a New York City public park where the protestors have no agenda. The protest is as apathetic and uninterested as the whole of the American people, with blank protest signs as homage to the America of the Past. Collectively, we recall shopping in the supermarket in the 1970's where there was an entire aisle of Bargain goods. It was the Generic Aisle, and everything in the aisle had plain white packaging with black lettering describing the contents. This protest is just as generic, with similarities ranging from one's aversion to the Black and White aisle for not wishing to be seen as a "lower class", to not wanting to take seriously the protest in which one finds oneself for fear of belonging to the larger group. This protest is interspersed with two of the Corpus collective reading from an altered version of the Declaration of Independence, as independence is both what is sought and what is avoided. The brand or identity is malleable and unfixed so that one can partially commit themselves to an idea, but back away, mimicking the sentiment of the whole of the United States of America; a country with a very short but profound history and a propensity for both overcompensating for our perceived shortcomings and perpetual attempts to (re)define ourselves and have a place in this society/world/genus/.
Re- Branding With(in) Flatiron is the CorpusCollective's approach to the idea of pre-interpreting and pre-constructing the Brand Identity of the people of these United States of America. A protest is staged in a New York City public park where the protestors have no agenda. The protest is as apathetic and uninterested as the whole of the American people, with blank protest signs as homage to the America of the Past. Collectively, we recall shopping in the supermarket in the 1970's where there was an entire aisle of Bargain goods. It was the Generic Aisle, and everything in the aisle had plain white packaging with black lettering describing the contents. This protest is just as generic, with similarities ranging from one's aversion to the Black and White aisle for not wishing to be seen as a "lower class", to not wanting to take seriously the protest in which one finds oneself for fear of belonging to the larger group. This protest is interspersed with two of the Corpus collective reading from an altered version of the Declaration of Independence, as independence is both what is sought and what is avoided. The brand or identity is malleable and unfixed so that one can partially commit themselves to an idea, but back away, mimicking the sentiment of the whole of the United States of America; a country with a very short but profound history and a propensity for both overcompensating for our perceived shortcomings and perpetual attempts to (re)define ourselves and have a place in this society/world/genus/.
Rebranding with(in)Flatiron
This video is a mock protest set within NYC Madison square Park (Flatiron).
The protest footage is interspersed with footage of two members of the Corpus Collective reading the Declaration of independence , slightly revised.
When considering the idea of rebranding, the collectives approach was to focus on the act of "Not acting".
The protest has no theme or direction as the participants sit or walk around in an apathetic manner. Even when marching, the overall feel is blank.This can be read as a symbolic Tabula Rasa that precedes the rebranding process. This also highlights a country of peoples that have no identity due to an ongoing western mindset which embraces individuality at the expense of unity.
The Declaration is altered to reflect a people that have the freedom to give themselves over to a larger power, be it the pack or a single leader. It is a declaration which states that as a "Free" people, we have the right to do nothing, to be coraled and rebranded as inactive cattle.
